My senior capstone was a vibrant journey into the world of kids' apparel, creating Aster Ken, a brand I dreamed up for the URBN portfolio. The goal was to gently introduce the signature URBN aesthetic to a fresh generation, building a foundation for lifelong customer loyalty. This was a full-circle moment, allowing me to weave all my learnings into one brand story. It began with a 70-page research and ideation phase and wrapped up by bringing my concepts to life with mockups and AI renderings thanks to Luma AI.